Every issue of People Asia is anticipated to delight readers with a taste of the sundry amusements in life. The pages tell the adventures of wanderers, the flair of the stylish, and the stories of the wise that captivate the diverse interests of people. The magazine also gives a glimpse on the life of different people who have noteworthy contributions in the society. It's through People Asia's efforts that they provoke inspiration and influence readers to do something great with life.
Despite the pouring rain and howling winds, I braved the terrible storm last Thursday. I was in attendance during the launch of People Asia's 2011 "Men Who Matter" issue at New World Hotel, Makati. Overall, the event was successful with a huge turnout despite inclement weather. Palettes were treated to a wide array of world cuisine ranging from European, Mediterannean, and Asian dishes.
Mr. Babe Romualdez, Publisher of People Asia, opened the event with his welcome remark.
Coinciding the release of the issue was the launch of the People Asia iPad application. In this age of digital modernity, People Asia continues to be part of all advancements by pioneering the very first interactive magazine iPad application in the country. This cool app lets users browse through the full content of the magazine with just swipes of the finger.
A video narrated by Rachel Alejandro was flashed onscreen to show readers what they can expect from the iPad application. The application is quite interactive since the magazine content can be viewed either in portrait or landscape, with an animated magazine cover. I'll try to post the video here to provide a better picture on the features.
The application can be downloaded for free from iTunes App Store.
A fashion show courtesy of SM Menswear followed.
The "Men Who Matter" were each acknowledged on stage. They were dapper in their black suits. This issue highlights select outstanding men who have made significant contributions to Philippine society. These men belong to the world of politics, show business and medicine, among others.
If you want to get better acquainted with these men, and find out something other than their public persona, better grab a copy of this issue. It's a really good read and provided more insight about these different personalities. When I got my copy, I browsed through portions of it but immediately turned to the page of Mr. Pepe Smith. I really like his rocking unscripted style which made him someone I really adore.
The "Men Who Matter" starting from left: Donnie Tantoco, president of Rustan's Supercenters; Kevin Tan, business tycoon of Megaworld; Toby Tiangco, representative of Navotas, Pepe Smith, rock and roll legend; Jojo Ochoa, executive secretary of the Philippines, Dr. Z Teo, beauty expert; Robin Padilla, action star; Mark Nicdao, photographer; Jed Madela, singer; Isko Moreno, vice mayor of Manila; Prateek Kumar, general manager of Dusit Thani Manila; Farid Shoucair, hotelier of New World Hotel Manila
Thank you to my friend Ryan Calmante, Sales and Marketing Manager of People Asia, for the invite.